I spent 10+ years working as the IT manager for a fast food franchisee. I was a one man IT department so I did a little bit of everything. One of my tasks was data reporting. I would gather sales data and submit it to our brass and the franchisor. We submitted weekly sales and customer count information to the franchisor. We also tested a lot of products, advertising schemes, pricing models, you name it. We were constantly trying out new things and then validating if they worked or not. We even created a pricing model that was adopted by the chain throughout the country.