Are you really finding out good information about your clients, customers, leads, subscribers, etc.? Do you even know their name, their age, their birthday, let alone their anniversary or their favorite food? And more importantly does it matter?
I am sure you know the feeling well. It’s Sunday evening and you are laying in bed trying to go to sleep but you can’t. The endless to do list is rolling through your mind over and over and over…
I spent 10+ years working as the IT manager for a fast food franchisee. I was a one man IT department so I did a little bit of everything. One of my tasks was data reporting. I would gather sales data and submit it to our brass and the franchisor. We submitted weekly sales and customer count information to the franchisor. We also tested a lot of products, advertising schemes, pricing models, you name it. We were constantly trying out new things and then validating if they worked or not. We even created a pricing model that was adopted by the chain throughout the country.
I wholeheartedly believe that if you are a small business owner you should be blogging about it. Why you ask? Well imaginary reader I am glad you asked because I am going to tell you.
So you want to get to know the “Small Business Geek”? Well then you came to the right place.
Let’s start with the main points:
- My name is John Cole
- I am happily married to my wife of almost 11 years
- I have 5 children ranging from 9 months to 9 years (3 boys then 2 girls)
- Ours is a very busy house
So now that that’s out of the way let’s get on with the real dirt on who I am.